I think the first thing that hit me was how lame the jokes were, I mean really seriously lame and forced. Within the first ten minutes of the film Billy Zane hands Zoolander his Netflix, 'whoa! Jack Ryan...and Jack Reacher! Tonight's gonna be a total jack-off'. Are you groaning? you must be, surely you must be! Remember now, within the first ten flippin' minutes! Anyway as you can imagine things don't really get any better than that for the rest of the run time. There are barely any moments that did make me actually smile, the main one being the death sequence of Justin Bieber which I'm sure came at the top of most people's list. Another was a quick quip from a news report at the start of the movie, where the reporter speaks about the 3.7 million high school graduates of 2016 not knowing what a fax machine was, and couldn't name a caucasian President.
The only other oddly amusing things that stood out (stood out in the sense that they were mocking modern society) was Benedict Cumberbatch playing some weird, eyebrow-less, mono-sexual/pan-sexual...model person, who claims not to be confined by binary constructs and has married himself (mono-marriage, is that actually a thing?? really wouldn't surprise me). It was strangely realistic considering today's current trends, as was both Zoolander and Hansel hesitantly agreeing to it all, not liking labels and supporting it all etc...And then you had the character of Don Atari who was pretty much the face of modern youth I guess. You're not suppose to understand half of what he says because he speaks in this modern youth tongue that's kinda like speaking in reverse, whilst taking the piss out of everything 'old'. Highly annoying, I know that's the idea but nonetheless, highly annoying.
The rest of the movie is completely stuffed with one big cameo after another as if you were watching some millionaires fanboy flick (I suppose you are). Zoolander has a son who of course turns out to be fat and ugly, whilst also resenting him for not being a good father. Mugatu once again has some evil, dastardly, Bond-esque scheme to...well I'm not sure really, kill all the leading people in the fashion industry I think it was. This involves kidnapping Zoolander's son under the guise of some ancient prophecy about the fountain of youth in order to lure all the bigwigs of fashion to one place...or whatever. And Hansel...doesn't really do anything except help out here and there or have breakdowns over his pregnant orgy family. Basically Hansel is replaced by Valentina Valencia played by Penelope Cruz in a stereotypically spoof Bond-esque role. Hell everything here is a stereotypical Bond spoof, its basically Austin Powers with loads of cameos.
Of course the movie isn't supposed to be remotely serious, its virtually a spoof, and in terms of hitting its targets...well I guess it does. The problem is none of this is funny anymore, apart from the odd lone gag its all terribly cliched, bloated, self-indulgent and cringeworthy. I mean come on! I've never seen so many cameos, but what for?? they don't add anything to the movie, they don't make it funnier or cooler, they just stick out as, at times, badly crowbarred in cameos. This movie really did feel like a sketch that had been padded out tremendously, the only remaining plus points that spring to mind are the inclusion of Ariana Grande in a latex catsuit and hood, and Milla Jovovich looking hot as hell in her Dominatrix attire. So for mature and adolescent male boner fuel...full marks! For witty social commentary...half marks, everything else..dross.